Related Projectss

MyWaste – 'Soft Plastics' Campaign

Campaign Concept, Art Direction & Production

DesignWorks developed the MyWaste brand in 2018 and have been involved with the initiative since, developing campaigns to promote awareness and understanding for ‘Ireland’s official guide to waste’.

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Most recently, we teamed up with our media partner Wavemaker to help deliver a truly good news story for the people of Ireland – that from now on our recycling bins can be used for all plastics, even soft plastics – ultimately helping to make Ireland more sustainable.

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The ‘Recycling Heroes’ build on previous campaigns, presenting characters in scenarios that resonate with domestic audiences to communicate the core message – informing citizens what soft plastics are, and how they should be prepared for the recycling bin.

The brand personality is vibrant and supportive – traits which have been a great success delivering the positive message required – and the goal of helping Ireland to achieve its recycling targets.

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The campaign will also enhance awareness of MyWaste and its information resources, with a high profile six-month programme spanning TV, Radio, Digital and Social channels.