Centenary Thurles Co-operative Society

Brand Strategy
Brand Identity
Brand Launch and Implementation
Full Service Design Contract


The merger in 2005 of Centenary and Thurles Co-operative Societies saw the establishment of a new organisation, strongly rooted in the Tipperary communities they serve. DesignWorks were commissioned to define a brand strategy and visual identity that would acknowledge a shared history spanning 115 years, unite their vision for the future and act as a powerful platform for growing the business going forward.

We have since enjoyed a near decade-long partnership with the Society and in doing so, are responsible for the establishment of the brand family in all key markets across their liquid milk, agri-business, home and garden and corporate business units. The service contract has been extensive, incorporating every aspect of the Co-ops marketing, promotional and communications output - all designed and managed through to delivery, from our studio.