Credit Union Plus

Brand Strategy
Brand Identity & Guidelines
Brand Launch & Implementation

2016 saw a new partnership between four credit unions across counties Meath and Cavan. They shared a commonality in ethos – which enabled a firm focus on creating and returning value to members and supporting their local communities.

DesignWorks were commissioned to create the brand identity – including naming, strategy, stakeholder engagement and communications design – to ensure both ratification by members and adoption by the Central Bank of Ireland.

The brand reflects the energy, experience and approachability that characterises Credit Union Plus. It is a vibrant, confident brand – celebrating it’s local, co-operative tradition and heralding a new era for the Credit Union and it’s members – supported by constantly improving services and a genuine commitment to innovation and technology.