Brand Identity, Guidelines & Rollout
Brand Guardianship (Ongoing)
Developed by Enterprise Ireland, the Local Enterprise Office (LEO) provides a range of services and supports to start-up and expanding businesses - delivered locally, but managed within a national framework to ensure best practice and benchmarked service delivery across 33 regional offices.
Designworks were commissioned to develop the brand strategy, proposition, visual identity and design templates for the LEOs, helping to communicate the expanding services available under the new LEO structure.
As a tenant of the Government’s Action Plan for Jobs, the LEOs represent a culmination of interests. The strategic phase of our process was comprehensive, with a stakeholder team representing two Government departments, Enterprise Ireland, Local Authorities, and the County & City Enterprise Boards (CEBs), on whose foundations the LEOs are built. A key requirement of the brand was to build on the reputation of the CEBs, and the new LEO identity both acknowledges this legacy and signals change.