Medieval Mile Museum

Brand Strategy
Brand Identity & Guidelines
Brand Guardianship & Rollout

The Medieval Mile Museum is a major new cultural centre located in the heart of Kilkenny City, and the showpiece of Ireland’s Medieval Mile. The setting is St. Mary’s Church & Graveyard, a 13th century cruciform structure featuring medieval and renaissance style tombs of national historical significance. Combining sensitive restoration and contemporary architectural design, the church has been converted into a state-of-the-art museum and exhibition centre.

DesignWorks were commissioned to develop and articulate the brand – from strategy and naming through to visual identity and implementation. This was a unique project that commenced in parallel with the evolution of the Church from ruin to wonder. The identity reflects this transformation – the discovery of ancient craft and the re-emergence of histories carved in stone – telling the stories of Kilkenny’s wealthy patrons and their skilled stone craftsmen.

The Medieval Mile Museum opened its doors in February 2017 with over 2,500 visitors on its first weekend.