Microfinance Ireland

Brand Strategy
Brand Communications


DesignWorks have developed a new communications system for Microfinance Ireland (MFI). Through a collaborative series of workshops with staff and stakeholders, we developed messaging and a visual language for use throughout core communications and campaigns to address the needs of their various audiences – and to reflect their brand proposition to empower Startups, SMEs and Small Businesses.

MFI gives the people behind businesses a supportive voice to express their aspirations to start, grow or revive small business in Ireland, and our creative expression brings this personalised, client-focused experience to life.

Working with their existing logo, we developed a new graphic approach that places MFI clients at it’s heart – supported by a photoshoot of real clients (produced and art-directed by DesignWorks) to lend authenticity, honesty and approachability to their communications.

The new MFI website has been launched with the communications system set for roll-out across marketing materials and the Annual Report in 2018.