Design System & Messaging
Store Graphics & Wayfinding
Packaging Design & Photographic Library

A family business established in 1986, Nourish offers a wonderful range of ethical, healthy and affordable wholefoods, fresh produce, skincare and remedies – with famously approachable and knowledgable staff.

Their community has grown over the last 30 years from a niche audience of ‘health nuts’ to a growing number of mainstream Irish consumers. With increasing competition in the sector, DesignWorks were approached to help consolidate their brand reputation, promote their expertise and articulate their genuine commitment to the values of their business and products.

Through a series of workshops we developed the brand vision, expressed in their new tagline ‘Home of the Wholefood’, and directed a concept photo shoot. Retaining the well-recognised logo marque, we cultivated a supporting communications system, including direction for messaging and design across digital and in-store POS, wayfinding and product packaging.