Rebuilding Ireland

Brand Strategy
Brand Identity & Guidelines
Launch Collateral

In late summer 2016, Simon Coveney T.D., published a comprehensive and ambitious plan to tackle homelessness and achieve key housing objectives across the construction, rental and social housing sectors in Ireland.

The whole-of-Government Plan represents a collaboration of interests and stakeholders. DesignWorks were commissioned shortly before its public release to help develop a communications strategy, distilling the core proposition and developing personality principles and language – articulated through the creation of a public facing identity and design communications for the initiative’s launch.

The launch event comprised digital, environmental and staging design as the Minister was joined by An Taoiseach, Enda Kenny T.D. and Minister for Public Expenditure & Reform, Paschal Donohoe T.D. to release the 200 page Plan. This was supported by a range of documentation and media tools – digital outputs where produced in partnership with BigOMedia.