Brand Identity & Guidelines
Brand Launch Collateral
Brand Website

Smartglass provide highly innovative glass products to some of the most exclusive commercial, hospitality and healthcare developments in the world, working in over 35 countries across 6 continents.  

To coincide with their 10th year in business, Designworks worked with Smartglass to revolutionise the way they present themselves, particularly focusing on opportunities in the UK and the Middle East. The new brand was to truly reflect their world-class products and services, and support their ambitions in these growing markets.  

Following a comprehensive brand and market review DesignWorks defined a new brand proposition for Smartglass centred around both the end client and the architects who ultimately employ their products and services. The unique attributes of both company and product are captured with a focus on design, innovation, creativity and quality.  

DesignWorks developed the complete visual identity system for Smartglass and implemented it across all customer touchpoints including corporate communications, packaging, website and trade literature.    

IDI Awards 2013 Highly Commended - Publication Design