St. Vincent's Healthcare Group

Brand Identity
Brand & Communications Guidelines
Brand Implementation


St. Vincent’s Healthcare Group (SVHG), one of the leading Hospital groups in Dublin, comprises St. Vincent’s University and St. Vincent’s Private Hospitals in Elm Park and St. Michael’s Hospital in Dun Laoghaire. DesignWorks were appointed to develop a new brand identity for the group by Genesis, who developed the brand positioning, proposition and values in collaboration with the board and management at SVHG.

The requirement was to develop a new visual identity that would support the strategic aims of the Group – to continue investing in, and developing acute care services – and reflect it's position as progressive, high-tech and innovative.

The results are a confident and coherent brand identity positioning SVHG as a leading, dynamic, patient-centred healthcare provider serving the community and private patients to the highest professional standards, delivering the best healthcare outcomes for patients.