Brand Strategy & Identity
Brand Launch Collateral
Marketing & POS Materials
Veronica's Snacks are a tasty range of baked crisps that are gluten free, low in fat and perfect for guilt-free snacking.
DesignWorks created a brand and pack design that would appeal to the health conscious in a fun, friendly and bags of flavour kind of way. We also wanted to tell Veronica's story - healthy food lover, fresh-air fanatic, crisp-crusader - and the woman behind Veronica's Snacks.
We worked closely with Veronica to develop the brand strategy, including a market review, brand determination, naming, external focus groups, taste-testing and brand analysis. Following the product launch in 2012 we worked with Veronica and her team on all aspects of her brand deployment, product range expansion and marketing - including targeted sales and promotional materials, international and local trade fairs, web strategy, packaging, PR and marketing requirements.
ICAD Awards 2013
Commended - Packaging
The 100 Design Archive