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Bord Iascaigh Mhara

Brand Strategy
Brand Identity & Guidelines
Brand Launch & Roll-Out

Since 1952, Bord Iascaigh Mhara has established itself as the expert agency for the Irish seafood sector.

Their partnership approach brings a complex and fragmented industry together – supporting world-class innovation and driving competitiveness to help this vital industry thrive.


We talked to staff, industry and government stakeholders to develop the BIM brand model. Our big idea centred around Enabling Progress, which helped define the new tagline, ‘Shaping Ireland’s Seafood Industry’.


The identity reflects the unique character of BIM and their organisational strengths, with two waves representing the ‘Industry’ and ‘Agency’ coming together – providing vital unity and focus for the continued success of a modern organisation.