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Bord Iascaigh Mhara

Brand Strategy and Visual Identity
Launch and Implementation
Brand and Communications Guidelines

Since 1952, Bord Iascaigh Mhara has established itself as the expert agency for the Irish seafood sector.

Their partnership approach brings a complex and fragmented industry together – supporting world-class innovation and driving competitiveness to help this vital industry thrive.

BIM_IdentityBIM_Identity
BIM_Identity2BIM_Identity2
BIM_PrintBIM_Print
BIM_AnnualReportBIM_AnnualReport
BIM_TrainingGuideBIM_TrainingGuide
BIM_TrainingGuidesTrioBIM_TrainingGuidesTrio

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We talked to staff, industry and government stakeholders to develop the BIM brand model. Our big idea centred around Enabling Progress, which helped define the new tagline, ‘Shaping Ireland’s Seafood Industry’.

BIM_FlagBIM_Flag
BIM_ReceptionBIM_Reception
BIM_TruckBIM_Truck

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The identity reflects the unique character of BIM and their organisational strengths, with two waves representing the ‘Industry’ and ‘Agency’ coming together – providing vital unity and focus for the continued success of a modern organisation.

Back to Work

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