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Centenary Thurles
Co-operative Society

Brand Strategy and Visual Identity
Launch and Implementation
Creative Services Contract (ongoing)

The merger in 2005 of Centenary and Thurles Co-operative Societies saw the establishment of a new organisation, strongly rooted in the Tipperary communities they serve.

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DesignWorks were commissioned to define a brand strategy and visual identity that would acknowledge a shared history spanning 115 years, unite their vision for the future and act as a powerful platform for growing the business going forward.

 

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We have since enjoyed a near decade-long partnership with the Society and in doing so, are responsible for the establishment of the brand family in all key markets across their liquid milk, agri-business, home and garden and corporate business units.

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The service contract has been extensive, incorporating every aspect of the Co-ops marketing, promotional and communications output - all designed and managed through to delivery, from our studio.