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Crunchy Creatures

Brand Strategy, Naming and Visual Identity
Packaging Design
Launch and Implementation
Marketing Design Services

Veronica's healthy snack crusade continues with Crunchy Creatures - a tasty range of low fat, gluten free corn snacks, in fun dino-shapes - especially for kids.

We worked with Veronica’s team to name, design and package them, devising a set of characters that we knew would resonate with younger audiences and appeal to parents looking for a healthier option.


The first Crunchy Creature to launch the brand is Tyrano, a football mad T-rex, and self-styled ‘King of the crunch’.


We deployed the brand across packaging, point of sale and promotional items, gifts and merchandise, trade and tasting promotions, and online with a website and social media campaign.