Related Projectss

Future Range

Brand Identity & Guidelines
 

 

The merger of Dublin based FutureRange and Limerick based Garry IT brought together two distinct category leaders to form a dominant new technology solutions company – with a rich offering across Managed IT, Cyber Security and Digital Transformation.

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The leadership team chose DesignWorks to develop a brand strategy and create a visual identity that would unite the key aspects of both legacies into a strong foundation and would generate immediate momentum going forward.

The unique strengths of the combined organisation emerged throughout the brand discovery process – revealing a shared belief in people and their dedication at every level to reassuring customers with the confidence that comes from extensive experience in IT Services. 

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Composed, crafted and refreshingly straight forward, the new visual identity is further supported by the tagline ‘Reassuringly Excellent IT’ – evocative of how the combined business would define success for itself and for its customers. The statement also echoes brand language from each of the legacy companies, strengthening continuity even as they move into a new future, together.