Great Lighthouses
of Ireland

Brand Identity

As monuments to safety and technology, Ireland’s lighthouses are places of beauty, history, drama - and unpredictable weather. They provided the inspiration for our award-winning identity for the Great Lighthouses of Ireland - a network of visitor attractions around our coastline managed by Irish Lights. This vision and visual identity was unveiled by Minister Pascal Donohoe at a gala event in 2015.

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The great optimism for an expanding network of lighthouses celebrated on the night was shared by coastline communities, and the initiative has offered renewed opportunities for local businesses. Reflecting this success, in 2022 DesignWorks were commissioned to review and reinvigorate the identity, setting it up for the next phase of the brands development.

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We were given great freedom with the Great Lighthouses brand - what could have been a heritage-based tourism icon has become something much more contemporary and striking. Themes of light and steadfastness are woven into the mark, which was retained and updated with a new palette and font. The new visual identity focusses on the central idea of “embracing the elements”, inviting visitors to embrace the transitional and unpredictable nature of the lighthouse experience.

This is expressed through the breathtaking photography, the raw and elemental tone of voice, and the brand pattern which resembles natural elements such as salt, sand or rain.