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.IE

Brand Identity & Guidelines
Brand Launch & Roll-Out

Best known in Ireland as guardians of the .ie domain name space, .IE (formerly IE Domain Registry) provide the regulatory, governance, education and policy framework to help people, businesses and communities to have a trusted and distinctively Irish online presence.

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The new corporate brand strategy, developed by our strategic partners Genesis, seeks to build on the value and recognition of its signature service – and to consolidate and express the broad range of ancillary products and services under one unified brand and singular purpose – enabling Ireland to thrive online.

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DW_IE_WebsiteDW_IE_Website
DW_IE_Press_AdsDW_IE_Press_Ads
DW_IE_ReportsDW_IE_Reports

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The new brandmark acknowledges the visual heritage of the .ie name space – a trusted brand, passionate about empowering Ireland to leverage the internet for the good of its society and economy. It has been evolved to reflect the broader role and vision of the organisation – as informed advisor and enabler advancing Ireland’s internet ecosystem – expressed through the tagline 'We are Ireland online'.

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DW_IE_Pull_UpsDW_IE_Pull_Ups

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The new .IE brand was launched in late 2020 with a nationwide radio and digital campaign produced by DesignWorks, to celebrate the organisation’s 20th anniversary.

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Back to Work

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