Related Projectss

Local Enterprise Office (LEO)

Brand Strategy and Visual Identity
Launch and Implementation
Brand and Communications Guidelines

Developed by Enterprise Ireland, the Local Enterprise Office (LEO) provides a range of services and supports to start-up and expanding businesses - delivered locally, but managed within a national framework to ensure best practice and benchmarked service delivery across 31 regional offices.

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DesignWorks were commissioned to develop the brand strategy, proposition, visual identity and design templates for the LEOs, helping to communicate the expanding services available under the new LEO structure.

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As a tenant of the Government’s Action Plan for Jobs, the LEOs represent a culmination of interests. The strategic phase of our process was comprehensive, with a stakeholder team representing two Government departments, Enterprise Ireland, Local Authorities, and the County & City Enterprise Boards (CEBs), on whose foundations the LEOs are built.

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A key requirement of the brand was to build on the reputation of the CEBS, and the new LEO identity both acknowledges this legacy and signals change.