DesignWorks developed a new communications system for Microfinance Ireland (MFI).
Through a collaborative series of workshops with staff and stakeholders, we developed messaging and a visual language for use throughout core communications and campaigns to address the needs of their various audiences – and to reflect their brand proposition to empower Startups, SMEs and Small Businesses.
MFI gives the people behind businesses a supportive voice to express their aspirations to start, grow or revive small business in Ireland, and our creative expression brings this personalised, client-focused experience to life.
Working with their existing logo, we developed a new graphic approach that places MFI clients at its heart – supported by a photoshoot of real clients (produced and art-directed by DesignWorks) to lend authenticity, honesty and approachabilityto their communications.
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