Related Projectss

Microfinance Ireland 


Corporate Communications
Campaign Design and Delivery

 

 

 

DesignWorks developed a new communications system for Microfinance Ireland (MFI).

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Through a collaborative series of workshops with staff and stakeholders, we developed messaging and a visual language for use throughout core communications and campaigns to address the needs of their various audiences – and to reflect their brand proposition to empower Startups, SMEs and Small Businesses.

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MFI gives the people behind businesses a supportive voice to express their aspirations to start, grow or revive small business in Ireland, and our creative expression brings this personalised, client-focused experience to life.

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Working with their existing logo, we developed a new graphic approach that places MFI clients at its heart – supported by a photoshoot of real clients (produced and art-directed by DesignWorks) to lend authenticity, honesty and approachability
to their communications.