The O’Callaghan hotel group has embarked on an exciting programme of investment to upgrade and re-brand the hotels within the group. DesignWorks collaborated with them over a two-year partnership to help articulate their strategy.
Working with their senior management team, DesignWorks helped to reinvigorate the brand with a vision, mission and set of values articulated through a new name – O’Callaghan Collection – and visual identity system.
The new brand supports the group’s ambitions – to be the hotel group of choice in its category – with a clear yet effective proposition that resonates with corporate clients and improves the overall guest experience.
DesignWorks have developed a partnership with the O’Callaghan Collection, creating new brand identities for three of their Dublin hotels - The Green, The Davenport and The Mont - and The Eliott, Gibraltar.
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