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Brand Identity

A family run bakery with over 100 years of proud tradition, Quigleys serve delicious home-made food through their café deli stores around Ireland. DesignWorks were commissioned to develop the brand strategy and re-design the visual identity, from store graphics to uniforms, packaging and photography.


The rich tradition and strong connection to family and the local community in which Quigleys have grown their business underpins the identity, which is friendly, unassuming and warm.

Their authentic belief in hand baked, fresh and wholesome food is communicated in-store and online, centred around a photographic library of Quigley’s own people, produce and community – captured in a series of shoots commissioned and art directed by DesignWorks.


The implementation of the new identity throughout Quigleys stores nationwide is an ongoing project, as their network of cafés continues to expand.

ICAD Awards 2009 Winner – Brand Identity