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Following a comprehensive brand and market review DesignWorks defined a new brand proposition for Smartglass centred around both the end client and the architects who ultimately employ their products and services. The unique attributes of both company and product are captured with a focus on design, innovation, creativity and quality.
DesignWorks developed the complete visual identity system for Smartglass and implemented it across all customer touchpoints including corporate communications, product sampling, packaging, website and trade literature.
