St. Vincent’s Healthcare Group (SVHG), one of the leading Hospital groups in Dublin, comprises St. Vincent’s University and St. Vincent’s Private Hospitals in Elm Park and St. Michael’s Hospital in Dun Laoghaire.
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DesignWorks were appointed to develop a new brand identity for the group by Genesis, who developed the brand positioning, proposition and values in collaboration with the board and management at SVHG.
The requirement was to develop a new visual identity that would support the strategic aims of the Group – to continue investing in, and developing acute care services – and reflect it's position as progressive, high-tech and innovative.
