Related Projectss

The Green

Brand Identity

DesignWorks have been working with the O’Callaghan Collection since early 2017 across their group and individual hotel rebrands - helping to define the needs of their guests and understand how both the brand and the redevelopment of each hotel would meet their requirements.

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The visual identity for The Green cleverly combines two of the hotels unique attributes. The leaf, reflecting the Hotels desirable proximity to Stephen's Green, also contains a nod to its central location in an elegant and modern monogram.

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In redeveloping the interior spaces and revitalising it's F&B offer, O'Callaghans are seeking to reposition The Green, capitalising on its unique setting and creating warm and flexible new spaces.

The brand supports this endeavor to transform into a new type of city centre “social” destination - accessible for both guests and locals alike.