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The Mont

Brand Identity

An iconic venue from Dublin’s 1970’s disco scene, the Mont Clare Hotel closed for refurbishment in late 2018 – marking the final phase in the O’Callaghan Collection’s extensive programme of investment.

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Located in the fashionable Merrion Square district, The Mont is a new gathering space for a new generation of guest - redesigned for Gen Y to plug in, switch off, recharge and refuel. Catering to the digital native traveler, the interiors pay attention to craft and materiality – marrying club comfort with discerning style and an irreverent nod to it’s 70’s disco heritage.

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The visual identity captures the hotels evolution from Old School to New Cool, a concept that underpinned the creation of the bespoke typographic logotype. Featuring a classically inspired fat face serif, and the archetypal geometric sans-serif Gotham, the identity is an energetic mix of character and modernity.

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The distinctive typeface and surrounding visual language injects personality and wit throughout the hotels new social spaces, revamped accommodation and guest communications.