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Thurles Fresh Milk

Brand Identity
Packaging
Implementation
Full Services Design Contract

DesignWorks have worked with Centenary Thurles Co-operative for over a decade, creating and managing their branded offers across corporate, commercial and consumer activities.
This has included packaging and promotion for two liquid milk brands - Tipperary Fresh and Thurles Fresh Milk.

TFM_LogoTFM_Logo
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For over a century Thurles Fresh Milk has brought the freshest flavours of Tipperary to kitchen tables throughout the County. From within 12 kilometres of the eponymous creamery in Thurles, the award-winning range of milks and creams are collected from local family farms, processed and delivered to local retailers.

 

TFM_Employee_Portrait1TFM_Employee_Portrait1
TFM_Employee_Portrait2TFM_Employee_Portrait2
TFM_Farm_PortraitTFM_Farm_Portrait

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The values of the Co-Op extend to its signature consumer brand, and the pivotal role played by community organisations throughout Tipperary are recognised on pack, and through the continuing support offered by Thurles Fresh Milk to the Tipperary GAA Academy, the School Milk Programme and the Thurles Fresh Milk Tipperary Cup.

TFM_Kids_Portrait1TFM_Kids_Portrait1
TFM_Employee_Portrait3TFM_Employee_Portrait3
TFM_Kids_Portrait2TFM_Kids_Portrait2

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28 SKUs have been developed across the range, supported by ongoing digital marketing campaigns, ABL advertisements, sponsorships and partnerships, in-store promotions and social marketing, since 2010.

Back to Work

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