Tipperary Fresh

Market Research, Consumer Validation and Brand Strategy
Naming, Tone of Voice and Brand Identity
Packaging Design and Product Launch
Marketing Campaign

Tipperary Fresh is the first milk of its kind available in Ireland – produced by cows who eat an exclusive diet of Irish grass and non-GMO feed. Provenance, purity and craft are captured in the name and brought to life with a visual identity and packaging featuring illustrations by Marisol Ortega, best known for her vibrant flora and fauna.

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In 2022 we were thrilled to welcome jockey Rachael Blackmore, the first female winner of The Aintree Grand National, Cheltenham Gold Cup and Killenaule farmer’s daughter, as the brand ambassador for Tipperary Fresh milk.

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DesignWorks developed the campaign which was delivered across social, instore and digital channels, focussing on Rachael’s ties to the Tipperary dairy farming community - and her trail-blazing efforts in the saddle - alongside those of Kieran Cummins, an innovative young farmer who is meeting the environmental challenges in farming that will define his and Rachael’s generation, and those that follow.

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Guaranteed by a 100% managed supply chain which minimises transportation and eliminates soya, Tipperary Fresh is bottled in a new infinitely recyclable bottle, appealing to a new generation of environmental and health conscious milk lovers.