Related Projectss

UCD Lochlann Quinn School of Business

House Style Design & Toolkit
Domestic & International Prospectus


UCD Lochlann Quinn School of Business is the leading undergraduate business school in Ireland, with one of the most progressive education programmes in the world.

DesignWorks were tasked with creating a house style that would align with the master UCD brand while allowing the Quinn School of Business to differentiate themselves and showcase their unique education offering.


The Quinn School of Business delivers a learning style that is flexible, elevated and contemporary. The Moore Building is at the centre of student life and its architecture reflects the school’s ethos, providing a modern, spacious and uplifting environment.

The iconic façade provided a natural structure for the creative approach, and DesignWorks have utilised the angles as a visual metaphor throughout to create a robust and flexible system.


Following an extensive audit of communications materials we developed a design toolkit covering both print and digital assets. We defined the messaging, visual and graphic styles used across key applications and delivered the toolkit with a suite of templates and artworks, to guide the creation of consistent and compelling marketing communications.