Tipperary Fresh

Market Research, Consumer Validation and Brand Strategy
Naming, Tone of Voice and Brand Identity
Packaging Design and Product Launch

DesignWorks have worked with Centenary Thurles Co-operative for over a decade, creating and managing their branded offers across corporate, commercial and consumer activities.
This has included packaging and promotion for two liquid milk brands - Thurles Fresh Milk and Tipperary Fresh.

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Tipperary Fresh is the first milk of its kind available in Ireland – produced by cows who eat an exclusive diet of Irish grass and non-GMO feed.
The supplementary fodder is produced by members of the Co-op and is certified non-GMO by Foodchain ID.

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We partnered with Behaviour & Attitudes to establish the market size and demographic and to validate naming, brand proposition, identity and packaging design. Our strategic and creative recommendations extended to packaging materials and processes.

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Guaranteed by a 100% managed supply chain which minimises transportation and eliminates soya, Tipperary Fresh is bottled in a new infinitely recyclable bottle, appealing to environmental and health conscious consumers. Provenance, purity and craft are captured in the name and the commissioned illustration of the Tipperary landscape (by Marisol Ortega).

Two SKUs were launched in 2020 with a digital marketing campaign, in-store promotional campaign and new online and social channels.