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Guaranteed by a 100% managed supply chain which minimises transportation and eliminates soya, Tipperary Fresh is bottled in a new infinitely recyclable bottle, appealing to environmental and health conscious consumers. Provenance, purity and craft are captured in the name and the commissioned illustration of the Tipperary landscape (by Marisol Ortega).
Two SKUs were launched in 2020 with a digital marketing campaign, in-store promotional campaign and new online and social channels.