Veronica's
Brand Strategy, Naming and Visual Identity
Packaging Design
Launch and Implementation
Creative Services Contract
Veronica's Snacks are a tasty range of baked crisps that are gluten free, low in fat and perfect for guilt-free snacking. DesignWorks created a brand and pack design that would appeal to the health conscious in a fun, friendly and bags of flavour kind of way.
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We also wanted to tell Veronica's story - healthy food lover, fresh-air fanatic, crisp-crusader - and the woman behind Veronica's Snacks.
We worked closely with Veronica to develop the brand strategy, including a market review, brand determination, naming, external focus groups, taste-testing and brand analysis
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Following the product launch in 2012 we worked with Veronica and her team on all aspects of her brand deployment, product range expansion and marketing - including targeted sales and promotional materials, international and local trade fairs, web strategy, packaging, PR and marketing requirements.
Awards
ICAD Awards 2013, Commended - Packaging
The 100 Design Archive, Selected 2013
Related Projects
Related Projectss
DesignWorks
16A Monkstown Crescent
Monkstown, Co. Dublin
Ireland, A94 Y8X0
Contact Us
We work in the studio on Tuesday, Wednesday and Thursday. We work remotely on Monday and Friday.
